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title: home
description: Strategic hospitality consulting for independent hotels, venues, and hospitality brands.
---

[The Laveau Group](https://www.thelaveaugroup.com/home#home)

For hotels, venues & hospitality brands

# You built something *great.*

We grow direct revenue, automate guest experiences, and build the operating systems for hotels, venues, and hospitality brands that refuse to be ordinary.

[Book my free call](https://www.thelaveaugroup.com/home#contact) [Learn More](https://www.thelaveaugroup.com/home#about)

Laveau Group clients:

![](https://images.unsplash.com/photo-1494790108377-be9c29b29330?w=80&q=80)

![](https://images.unsplash.com/photo-1507003211169-0a1dd7228f2d?w=80&q=80)

![](https://images.unsplash.com/photo-1573496359142-b8d87734a5a2?w=80&q=80)

![](https://images.unsplash.com/photo-1472099645785-5658abf4ff4e?w=80&q=80)

![Boutique hotel lounge](https://images.unsplash.com/photo-1520250497591-112f2f40a3f4?w=1400&q=85)

![Independent hotel interior](https://images.unsplash.com/photo-1566073771259-6a8506099945?w=900&q=85)

About

## You didn't build something great to get *left behind.*

Hospitality is moving faster than ever.

OTA dependency, guest experience gaps, operations built on spreadsheets — it changes every season. You're running a hotel, venue, or hospitality brand. You shouldn't have to figure this out alone.

[Our story →](https://www.thelaveaugroup.com/home#philosophy)

Services

## How The Laveau Group *supports you.*

Most agencies talk in jargon, hand you off to junior staff, and disappear after setup. You need a trusted partner who understands your property first.

Direct Revenue Engine→

Rebuild your direct booking stack so guests come to you first.

[Book my free call →](https://www.thelaveaugroup.com/home#contact)

Guest Experience Automation→

Pre-arrival to post-stay automations that feel human.

[Book my free call →](https://www.thelaveaugroup.com/home#contact)

Operations & Systems→

SOPs, tech audit, dashboards — clarity across the board.

[Book my free call →](https://www.thelaveaugroup.com/home#contact)

Brand & Positioning→

Sharpen your positioning so the right guests find you.

[Book my free call →](https://www.thelaveaugroup.com/home#contact)

Digital Marketing→

Paid, organic, and email — built around your margins.

[Book my free call →](https://www.thelaveaugroup.com/home#contact)

Strategic Advisory→

Ongoing guidance for owners navigating growth or change.

[Book my free call →](https://www.thelaveaugroup.com/home#contact)

![Hospitality service preview](https://images.unsplash.com/photo-1611892440504-42a792e24d32?w=900&q=85)

Why choose us

## The Laveau Group is *not* traditional consulting.

Skip the generic campaigns, vanity metrics, and short-term fixes. Choose a partner with real hospitality experience instead.

![Generic agency office](https://images.unsplash.com/photo-1497366216548-37526070297c?w=800&q=80)

### Elsewhere

- Junior teams delivering the work
- Generic hotel strategies
- Reports, not systems
- Disappear after onboarding
- OTA “strategy” = just pay more

![Senior hospitality advisor](https://images.unsplash.com/photo-1590490360182-c33d57733427?w=800&q=80)

### With The Laveau Group

- Direct senior partnership
- Built for independent hotels
- Execution, not just advice
- We stay until it works
- Direct booking as a real system

> “We cut our OTA mix from 68% to 31% in eight months. The Laveau Group found the **revenue we didn't know we were leaving behind.**”

![Isabelle Roux](https://images.unsplash.com/photo-1494790108377-be9c29b29330?w=100&q=80)

Isabelle Roux

Owner, Hôtel du Parc — Lyon

Philosophy

## Rethinking *independent* hospitality.

After fifteen years working inside independent hotels and hospitality groups across three continents, I started The Laveau Group with a clear conviction: independent hotels deserve the same quality of strategic support that the chains take for granted.

We build the systems, strategies, and guest experiences that let great hotels, venues, and hospitality brands compete — and stay independent.

The future belongs to those who build real systems. My work is to help you build that future with intention and wisdom.

Marie Laveau

— Founder, The Laveau Group

![Marie Laveau](https://images.unsplash.com/photo-1573496359142-b8d87734a5a2?w=500&q=85)

Testimonials

## Here's what clients say

Results from independent hotels we've supported.

“We cut our OTA mix from 68% to 31% in eight months. The Laveau Group found revenue we didn't know we were leaving behind.”

![](https://images.unsplash.com/photo-1494790108377-be9c29b29330?w=200&q=80)

Isabelle Roux

Owner, Hôtel du Parc — Lyon

“They didn't hand us a strategy deck and disappear. They built the system, trained the team, and stuck around until it worked.”

![](https://images.unsplash.com/photo-1507003211169-0a1dd7228f2d?w=200&q=80)

Marcos Silva

GM, Casa Brava — Lisbon

“Our RevPAR is up 34%. More importantly, I finally understand what's driving it — and what levers to pull.”

![](https://images.unsplash.com/photo-1573496359142-b8d87734a5a2?w=200&q=80)

Claire Beaumont

Director, The Elms — Vermont

“Six weeks in, we had a dashboard that showed us more about our business than three years of gut instinct.”

![](https://images.unsplash.com/photo-1472099645785-5658abf4ff4e?w=200&q=80)

Tariq Farouk

Owner, Riad Azul — Marrakech

Insights

## Explore insights for *forward-thinking* hoteliers.

![Hotel room](https://images.unsplash.com/photo-1611892440504-42a792e24d32?w=700&q=80)

Revenue

April 2026

### The OTA Trap: How Independent Hotels Break Free

Most hotels don't have an OTA problem — they have a direct booking problem.

![Hotel guest room](https://images.unsplash.com/photo-1582719508461-905c673771fd?w=700&q=80)

Operations

March 2026

### Automate the Routine. Reserve the Personal.

The hotels guests remember anticipated what you needed before you asked.

![Boutique hotel exterior](https://images.unsplash.com/photo-1445019980597-93fa8acb246c?w=700&q=80)

Brand

February 2026

### Why “Boutique” Is No Longer Enough

Every hotel claims character. The ones that win have a clear point of view.

FAQ

## Common questions *answered.*

Find answers to common questions below. If you still have questions, just [get in touch](https://www.thelaveaugroup.com/home#contact).

What size hotels do you work with?+

Independent and boutique properties from 8 to 120 rooms. We don't work with chain hotels or large resorts.

Do you work with soft brands?+

Yes — Preferred Hotels, Small Luxury Hotels, and similar. The work is the same; the brand context differs.

How long does an engagement run?+

Project work runs 6–12 weeks. Advisory retainers are ongoing, typically quarterly reviewed.

What's your process for new clients?+

A free 30-minute discovery call, followed by a scoped proposal. No generic decks — every engagement is custom.

Do you work internationally?+

Yes. We work with properties across North America, Europe, and select Caribbean and Latin American markets.

For hotels, venues & hospitality brands

## Ready to take your hotel in a *new direction?*

Reach out and let's explore how The Laveau Group can support your property.

[Book my free consultation](https://www.thelaveaugroup.com/home#contact)

Contact

## Start with a *free call.*

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Tip: in Design Manager, click the form module and select the right form from your portal.

The Laveau Group

Hospitality strategy, systems, and direct revenue growth