Revenue
April 2026
The OTA Trap: How Independent Hotels Break Free
Most hotels don't have an OTA problem — they have a direct booking problem.
For hotels, venues & hospitality brands
You built something
You built something
great.
We grow direct revenue, automate guest experiences, and build the operating systems for hotels, venues, and hospitality brands that refuse to be ordinary.
Laveau Group clients:
About
You didn't build something great
You didn't build something great
to get left behind.
Hospitality is moving faster than ever.
OTA dependency, guest experience gaps, operations built on spreadsheets — it changes every season. You're running a hotel, venue, or hospitality brand. You shouldn't have to figure this out alone.
Our story →
Services
How The Laveau Group
How The Laveau Group
supports you.
Most agencies talk in jargon, hand you off to junior staff, and disappear after setup. You need a trusted partner who understands your property first.
Direct Revenue Engine→
Rebuild your direct booking stack so guests come to you first.
Book my free call →Guest Experience Automation→
Pre-arrival to post-stay automations that feel human.
Book my free call →
Why choose us
The Laveau Group is
The Laveau Group is
not traditional consulting.
Skip the generic campaigns, vanity metrics, and short-term fixes. Choose a partner with real hospitality experience instead.
Elsewhere
- Junior teams delivering the work
- Generic hotel strategies
- Reports, not systems
- Disappear after onboarding
- OTA “strategy” = just pay more
With The Laveau Group
- Direct senior partnership
- Built for independent hotels
- Execution, not just advice
- We stay until it works
- Direct booking as a real system
“We cut our OTA mix from 68% to 31% in eight months. The Laveau Group found the revenue we didn't know we were leaving behind.”
Isabelle Roux
Owner, Hôtel du Parc — Lyon
Philosophy
Rethinking independent
Rethinking independent
hospitality.
After fifteen years working inside independent hotels and hospitality groups across three continents, I started The Laveau Group with a clear conviction: independent hotels deserve the same quality of strategic support that the chains take for granted.
We build the systems, strategies, and guest experiences that let great hotels, venues, and hospitality brands compete — and stay independent.
The future belongs to those who build real systems. My work is to help you build that future with intention and wisdom.
Marie Laveau
— Founder, The Laveau Group
Testimonials
Here's what clients say
Results from independent hotels we've supported.
“We cut our OTA mix from 68% to 31% in eight months. The Laveau Group found revenue we didn't know we were leaving behind.”
Isabelle Roux
Owner, Hôtel du Parc — Lyon
“They didn't hand us a strategy deck and disappear. They built the system, trained the team, and stuck around until it worked.”
Marcos Silva
GM, Casa Brava — Lisbon
“Our RevPAR is up 34%. More importantly, I finally understand what's driving it — and what levers to pull.”
Claire Beaumont
Director, The Elms — Vermont
“Six weeks in, we had a dashboard that showed us more about our business than three years of gut instinct.”
Tariq Farouk
Owner, Riad Azul — Marrakech
InsightsExplore insights for
Explore insights for
forward-thinking hoteliers.
Operations
March 2026
Automate the Routine. Reserve the Personal.
The hotels guests remember anticipated what you needed before you asked.
Brand
February 2026
Why “Boutique” Is No Longer Enough
Every hotel claims character. The ones that win have a clear point of view.
FAQCommon questions
Common questions
answered.
Find answers to common questions below. If you still have questions, just get in touch.
Independent and boutique properties from 8 to 120 rooms. We don't work with chain hotels or large resorts.
Yes — Preferred Hotels, Small Luxury Hotels, and similar. The work is the same; the brand context differs.
Project work runs 6–12 weeks. Advisory retainers are ongoing, typically quarterly reviewed.
A free 30-minute discovery call, followed by a scoped proposal. No generic decks — every engagement is custom.
Yes. We work with properties across North America, Europe, and select Caribbean and Latin American markets.
For hotels, venues & hospitality brands
Ready to take your hotel
Ready to take your hotel
in a new direction?
Reach out and let's explore how The Laveau Group can support your property.
Book my free consultationContactStart with a
Start with a
free call.
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